Mobile simplicity is the way forward.

Jeffrey Zeldman, one of the Internet’s foremost proponents of Web Standards, has summarised the Zeldman’s Year In Design for 2015. Interestingly, and perhaps not surprisingly, mobile-first and the simplification of the user interface figure highly. Making websites respond to mobile devices and removing clutter from the screen allows users to find the information they need quickly and easily.

That’s what we provide for our clients, simple smart websites which allow your user to find the information they need to make a decision about your product or service.

Anyway, here’s the list. Compare your own website to these points, and if you’re not happy, get in touch.

  • Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  • Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  • 90 percent of design is typography. And the other 90 percent is whitespace.
  • Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  • One illustration or original photo beats 100 stock images.
  • Design your system to serve your content, not the other way around.
  • Remove each detail from your design until it breaks.
  • Style is the servant of brand and content. Style without purpose is noise.
  • Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
  • Don’t design to prove you’re clever. Design to make the user think she is.

Also published in Medium

#Translated into German (also here) by Mark Sargent