Websites are communication tools – they provide information and guidance about your product and service to the world. It’s likely that your website will be the first interaction someone has with your business. That’s a critical moment, and you need to make a good first impression.
That’s why we design websites with the user experience in mind. When someone visits your website they shouldn’t have to think what to do; they should be able to find the information they need quickly and easily in order to achieve the outcome they want, regardless of the device they’re using.
Having a great looking website is no good if people can’t use it.